Our Story...

Our Story...

Our journey began in March 2018, on International Women's Day, a fitting start as my mum, Chandra, celebrated her 50th birthday. For years, Mum had been a dedicated housewife, always dreaming of pursuing something of her own. The opportunity came when she began crafting beautiful handmade tassel jewellery in the cozy corners of our home. What started as a personal passion project quickly captured the hearts of friends, family, and a growing community of customers.

The timing was perfect. Launching our business on International Women's Day symbolized more than just the beginning of a new venture—it was a tribute to Mum's courage and aspirations. Seeing the potential and joy these pieces brought, my sister Sindhu and I, Shruthi, joined her to help expand the collection. We design most of our pieces in-house and curate select designs from a trusted manufacturer we've collaborated with for years.

As a women-run business led by people of colour, we are deeply committed to empowering women and celebrating diversity through our work. While our collection has grown, every piece still reflects the same spirit of craftsmanship, care, and inclusivity that marked our humble beginnings. Thank you for being part of our journey and supporting our family business as it continues to evolve and thrive.

Back to blog